How an Economy Grows and Why it Crashes (ISBN-10: 047052670X) provides a simple explanation of some basic economic principles and concepts by making economics fun and accessible with an engaging, fictitious story which is richly illustrated with amusing cartoons.
The story begins with three men on a deserted island who, in order to survive, have to spend all their time catching fish with their bare hands. Eventually they develop nets and other fish-catching devices that enable them to devote time to other activities. Immigrants arrive, and the economy becomes increasingly complex.
Because of their universal value, fish are start to be used as money which leads to specialization of labor and the start of a capitalist society (where those who own capital, such as carts or saws, employ those who don’t). A bank is created that provides a safe place for people to keep their money and provides loans for promising projects.
This all leads to rising debt, and "fishflation" with several attempts to fix the ailing fish economy!
This introduction by Morgan Spurlock (the man who filmed himself eating Macdonalds for a whole month in "Super Size Me" gives an indication of what to expect;
"Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
All in all, it reveals some of the very interesting (and morally questionable?) activities that marketers use in the pursuit of attracting and retaining customers!
Educator, Teacher and Lover of all things Business and Computing related